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A big marketing strategy by e-cigarettes companies to increase sales is the notion that e-cigarettes are safer than regular cigarettes

E-cigarettes are more effective than nicotine-replacement therapy in helping smokers quit

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On-pack warnings are very important because they allow us to reach all smokers, but we must recognise that people who have smoked for 30 years differ from young people who are experimenting or who regard themselves as social smokers." The warnings needed to resonate with diverse groups of smokers, and be refreshed regularly so smokers are exposed to multiple reasons for quitting, researchers said