The coupon features one of the models of the Roaring 2000's campaign
While its been known for a long time that the toxic chemicals in tobacco dulls smokers sense of taste (as well as, you know, killing five times more people in the UK than road accidents, overdoses, murders, suicide and HIV combined) this new study not only found that smoking had a long-term impact on taste, but that bitter flavours were most "significantly" affected

References [i] Report shows that Organised Crime Groups are locating production facilities closer to large end-markets (UK and France stand as two of the Top 3 European Markets by Counterfeit and Contraband volume p.13), KMPG 2023 Report: Illicit cigarette consumption in Europe, p.10, KPMG report - Illicit Cigarette Consumption in Europe - 2023 Results [ii] KMPG 2023 Report: Illicit cigarette consumption in Europe, p.217, KPMG report - Illicit Cigarette Consumption in Europe - 2023 Results [iii]Ibid [iv] KMPG 2023 Report: Illicit cigarette consumption in Europe, p.217, KPMG report - Illicit Cigarette Consumption in Europe - 2023 Results, Total Cigarette Consumption in 2023 was 26.09bn in 2023, of which 6.71 bn cigarettes was illicit (6.71/26.09 = 25.7%, = 25%) [v] 12.9% in 2022 to 11.9% in 2023[v], Office for National Statistics (ONS), released 1 October 2024, ONS website, statistical bulletin, Adult smoking habits in the UK: 2023 [vi] Commissioned by Philip Morris International, KPMG report - Illicit Cigarette Consumption in Europe - 2023 Results [vii] KMPG 2023 Report: Illicit cigarette consumption in Europe, p.217: 2022 (21.2%) versus 2023 (25.7%) (25.7/21.2) 1 = 21.2% [viii] Prevalence of Tobacco Use Among Adults in the WHO European Region, WHO, 2020, Prevalence of tobacco use among adults in the WHO European Region in 2020 [ix] KMPG 2023 Report: Illicit cigarette consumption in Europe, p.217, KPMG report - Illicit Cigarette Consumption in Europe - 2023 Results

This is tobacco crafted for extended sessions, where the appeal lies in ritual rather than punch