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When tobacco companies lost the fight to shed doubt on the health effects of smoking, they re-framed the issue as one of personal choice

That it can no longer be broken

Its surprising that something as simple as a pictorial warning can make some people quit. In the 2014-2015 study, the researchers recruited 2,149 adult smokers in North Carolina and California and randomly assigned them to receive on their cigarette packs for four weeks either a text-only warning (one of the current warnings on the side of cigarette packs in the United States) or a pictorial warning (one of the proposed warnings with pictures on the top half of the front and back of cigarette packs)

The Washington Post published an article Tuesday, titled, "Cigarettes are back in vogue