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Between February 2020 and June 2024, the percentage of disposable e-cigarettes sold more than doubled from 26.0% to 58.1%

These are the products that young people seem to be turning to, and they continue to turn away from cigarettes.

The third method is to look at the cigarette pack

In a policy context in which the pack itself is becoming more regulated (moving toward plain and standardized packaging), we argue that it is important to consider meaning conveyance in any remaining text on the pack (including brand name), as this may be an important channel by which companies seek to establish and maintain cigarettes as a status and identity-affiliated product