A 'stiff drink' and a 'long drag' are just placeholders for any vice the overworked might depend on to survive
Courtesy Taschen Murad, 1919 "This is a great example of the lush illustration used at the time and it shows a kind of surrealistic, whimsical approach with people dancing around a giant cigarette," said Jim Heimann, author of "20th Century Alcohol & Tobacco Ads." Courtesy Taschen Carta Blanca, 1943 "This is a pretty early ad for a Mexican beer, which as a product, didn't really come into its own until the 1970s with Corona, so it was a pretty daunting task at that time." Courtesy Taschen Asti, 1952 "This is an exception to the rule of using photography for this time period, it has a really modernist feel to it, with the abstraction of the grapes, and the typeface is really great." Courtesy Taschen Schlitz, 1951 "The aim of this campaign was to show how populist Schlitz beer was and how it was ingrained in all aspects of American life, including the company party." Courtesy Taschen Kent, 1970 Alcohol and tobacco ads didn't generally portray any minorities until the civil rights era
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Jacek Olczak, Group CEO, PMI, speaks to camera: The evidence is clear
