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BURWOOD, Australia Ask anyone whos quit smoking and theyll tell you the first few days are brutal
"Smoking may increase some people's risk of testing positive for COVID-19"
And you know thats what they want you to buy into: if I smoke a cigarette, I can have the attitude of a lonesome sort of cowboy of the West. The strength of this particular campaign meant that Marlboro was eventually able to simply show a belt buckle in a shot not a cigarette in sight to conjure up these connotations
In the meantime, Swersie has produced a series of posters using photos he took of his faux city
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