After the other tobacco companies had left such marketing techniques behind, Liggett and Myers (which had declined participation in the joint industry program directed by Hill & Knowlton) made the claim that their L&M filter cigarette was Just what the doctor ordered! In a typical advertisement that appeared in a February issue of Life magazine, Hollywood star Fredric March made this assertion after having read the letter written by a Dr Darkis that was inset into the advertisement
Beginners usually find success using a small amount at first and increasing gradually as tolerance builds
However, these arguments were refuted by the extensive review of the current evidence conducted by the National Cancer Institute, which concluded that industrys marketing significantly impacted tobacco initiation among youths, discouraged quitting, and increased product demand among some established users (National Cancer Institute, 2008)
Despite the devastating health consequences, including increased risk of heart disease, lung cancer, and stroke, quitting can seem like an insurmountable task
