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Fournier JA
The research led RJR to a lawsuit in California, and a formal complaint from the Federal Trade Commission (FTC) for "unfair practices" by exposing children to smoking
That was quickly followed by a large ad in the Saturday Evening Post and after that, as one enthusiastic ad proclaimed, Camelsjumped the corral. Advertising comes from Camels hump Camels strong sales kicked off a new era in tobacco, and competition intensified between Camel, Lucky Strike, and Chesterfield
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