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BMC Public Health, 2015
As part of their extensive Unsmoke the World marketing campaign, PMI called on media and communication executives worldwide to spread their message of switching to less-harmful alternatives. PMI, along with JUUL, have already found success: Vice, the youth-focused media channel, struck a deal with PMI to promote vaping products through sponsored content posts
and disseminating favorable research directly to decision makers and the public, bypassing the normal channels of scientific discourse. We expanded manipulation of the research question to industry influence on the research agenda, a broader categorization established in the literature by Fabbri, Lai, Grundy, and Bero [ 52 ]
There is no other consumer good in the market that is as dangerous as cigarettes, said Action on Smoking Healths executive director, Laurent Huber
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