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Mitigating the Risks from Illegal ENDS Given Indias ongoing challenges with the illegal ENDS market, policy may need to evolve tightening enforcement, or considering a regulated framework to mitigate the risks posed by poor quality products with harmful additives

ISBN 978-0-8108-8296-6

Yet, as companies diversify their channels, they must navigate a maze of regulatory mandates, from age verification to advertising limitations, which differ across retail formats

Introduction Although smoking by women is not well accepted in Indian society, consumption of smokeless tobacco is well accepted, and use of Mishri (tobacco containing teeth cleaning powder) is very common