Part of Marlboro's campaign mission, according to scholar Katherine West, was to convince male consumers that the filter did not change the (as one ad put it) man-sized taste of honest tobacco. While they originally concocted a campaign that presented a variety of macho archetypes, dubbed the Tattooed Manconstruction workers, mechanics, Navy officers, weightlifters, all bearing a black hand tat suggesting a heroic though dissolute pastthe cowboy was so successful that they soon abandoned the series and devoted all their energy to that single image of masculinity on the frontier
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This variation in packaging can influence your buying decisions, especially if youre a retailer looking to cater to a diverse clientele or a consumer mindful of the quantity and cost implications of your smoking habits