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The Milwaukee Collaborative Project recently confirmed Randolphs observation, noting that within the 53209, 53205, and 53206 zip codes, which have a population that is nearly 80% African American, menthol promotions are displayed by 69% of retailers, compared with 30% and under for two other zip code clusters studied within Milwaukee, both of which had proportionately higher white and Latinx populations

Its the default flavor reference point for the entire US cigarette market

It's designed to replicate the cooling effect of menthol cigarettes, providing a refreshing and invigorating alternative

In 2025, 19% of current vapers who mainly use tank devices and/or who use nicotine reported ever using shake and vape products, and 10% reported using them currently (Figure 46)