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And in the end, Lavery said, that fact that blu's sales are very small compared with Reynolds' overall business "makes it quite possible that Imperial was more interested in owning blu than Reynolds was." The news agency Reuters, citing a source familiar with the situation, that Imperial Tobacco insisted that blu be among the assets it was buying in the deal

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The United States constitutes the core of this market, driven by a highly health-literate consumer base increasingly seeking tobacco-free and nicotine-free alternatives as part of broader wellness and clean living lifestyles