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Q: But isnt it counterintuitive to push for a shrunken market size especially against younger consumers while your company is actively growing inside that market

That is why so many spectacular things happen to them

If they actively oppose pictures that help to communicate the harms of smoking to children, how will they react to measures to substantially reduce the addictiveness of their products?

Given their history, no one should ever trust what a tobacco company says it intends to do. Naysayers aside, whats happening inside the Cube goes well beyond popular alternatives like electronic cigarettes, which exploded onto the scene in the late-2000s and made vape the Oxford Dictionaries 2014 word of the year