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A video of the event shows the two students pitching their audience for 17 minutes on a device called Ploom, a vaporizer that would provide a lot more effective way of releasing nicotine. They illustrated the stigma of traditional cigarettes using a South Park cartoon clip that called a smoker Dirty Lung and Tar Breath. They likened their nicotine pods to sleek Nespresso cartridges that were a big hit in Europe. We can take tobacco back to being a luxury good and not so much a sort of drug-delivery device, said Bowen, who went on to become Juuls co-founder and chief technology officer

Advertising Targeted at Kids and Teens For years, tobacco hid behind cartoons, comics, and friendly characters

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During and after World War II, smoking had become a common means of fighting hunger