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In summary, smoking is not only a risk factor for health but also causes aesthetic problems, such as dark lips due to smoking

Without this, we risk not only falling short of the smoke-free target but also witnessing a disturbing trend of people returning to smoking.

This article was co-authored by Connie Ramos and by wikiHow staff writer, Devin McSween

Recent media reports and studies have documented the widespread use of social media to market tobacco products: As reported by The New York Times in August 2018, tobacco companies have paid social media influencers to promote cigarettes on platforms including Facebook, Instagram and Twitter as part of a marketing strategy documented in more than 40 countries