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With cigarette sales declining, much of Altria's future growth hinges on its risky bets on cannabis, its success in winning iQOS customers and the continued growth of Juul, which is under intense scrutiny

The method of tobacco preparation doesnt significantly change the fundamental risks of tobacco combustion and inhalation

Effects of Unfiltered Cigarettes on Smoking Behavior and Toxicant Exposure: Protocol for a Randomized Crossover Clinical Trial

These modern tobacco products were introduced to the Canadian marketplace in late 2016 by Rothmans, Benson and Hedges (RBH) under the brand names IQOS (device) and HEETs (tobacco sticks)