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This is Our Watch To give retailers all the tools they need to comply with tobacco regulations, the FDAs Center for Tobacco Products has developed an education program called This is Our Watch. This program helps tobacco retailers better understand FDA tobacco regulations, the importance of compliance, and the greater purposeprotecting our nations youth from the dangers of tobacco use

Half to three-quarters of lung-cancer patients who have never smoked carry at least one mutation that will respond to targeted therapies such as tyrosine kinase inhibitors

Campaign Research How We Used Research to Guide Every Try Counts To guide campaign development, FDA conducted focus groups to determine which messages resonated with adult smokers, including: Using real experiences from smokers who were trying to quit or who succeeded at quitting for good after repeated attempts Focusing on reframing failure as an opportunity to learn what works for them Placing emphasis on small steps to help smokers practice the quit and celebrating each quit attempt Using non-judgmental messages to encourage repeat attempts until they quit for good this felt manageable and empowering to adult smokers Every Try Counts Campaign The Right Content at the Right Time: Delivered tailored digital content based on geographic locations in and around convenience stores and gas stations where tobacco products are sold

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