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Market share of the regular size filter category, or cigarettes of 74-84 mm length, declined to 77% last fiscal from 82%, mainly due to the introduction of smaller cigarettes and premiumisation of the category
Current offers include free samplers, free humidors, free cutters, and BOGO deals on select top-selling brands
It would be easy to dismiss this development as material since in H125, the category made up less than 2% of segment revenues
Powdered tobacco should be introduced into rat holes, which can then be firmly closed up with bricks and mortar
US$ 23.10
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US$ 23.71
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