Promoting cigarettes was big business for Madison Avenue and they responded with TV commercials that had clever slogans, catchy tunes and delightful scenes, all of which promoted the idea that smoking was fun, glamorous, manly (the rugged Marlboro Man* rounding up cattle on horseback to the urgent strains of the theme song from the movie, The Magnificent Seven ) or, in the case of Virginia Slims cigarettes, womanly and independent
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About one-fifth (20.9%) are expected to be tobacco users by 2025.1 Over 80% of tobacco users are cigarette smokers,1 making cigarettes the primary mode of tobacco consumption, though a diverse range of other combustible and non-combustible products (eg, snuff, chewing tobacco, cigars, waterpipe, pipes, bidis, kreteks) is available
Carcinogenesis 9(6):875884