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But she often burnished her defiance through the glamorous use of high end cigarette holders

[15] Through heavy marketing, the tobacco industry succeeded in leading its consumer base to believe that light products were safer than regular brands, and thus, that these products were the rational choice for smokers who cared about their health

Diversified conglomerate ITC has raised the prices of select cigarette brands like Classic and Gold Flake Kings by up to Rs 10/pack in the wake of hike in excise duty on cigarettes in the budget

Youth and young adult populations are particularly susceptible to the negative influences of tobacco advertisement as exposure to tobacco marketing more than doubles their chances of smoking initiation, explain the researchers