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Following the 1970 ban consideration, candy cigarette manufacturers ceased the use of the word cigarette on the packaging of their products, replacing it with the word sticks. This was in a bid to reduce the desensitization effect of the product

The "clap" noise was sometimes substituted for actors in the commercials knocking twice against a truck carrying Winston cigarettes, or an actor flicking his lighter twice to the same conceit

The distinctive gold packaging features classic design elements of Yunnan culture, such as peacock feathers and a beautiful variety of colourful leaves

For example, a Truth Initiative study found that nearly 64 percent of Natural American Spirit smokers think the cigarettes are less harmful than other brands