smoking cigarettes is cool Hot: Are (Again)? What we're noticing: Is smoking

Designer: Fernando Polomino Production Company: Plural Films Director: Rachel Knoll DP: Steve Holm SRX/Mix: Echo Boys Music: Marmoset Color: Oscar Oboza Edit: Good Dutch / Irei Edit Results: 134% increase in traffic on website and conversion increased by 17,000% indicating that people are really getting help 1,000,000+ impressions on digital platforms at a 98% completion rate, 5.6M impressions with 33% higher engagement than previous campaigns and a 1,700% increase in site conversions

Add manicotti shells and cook for only 2 minutes (not fully cooked)

Submissions do not need to be formal, but should be well detailed

doi:10.1590/S1415-790X2011000100006