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"Bull Durham and the Uses of Theory"
In a multi-institutional study of the olfactory function of 369 CRS patients, Litvack et al
In conclusion, although many of the adverts mentioned here were used to appeal to both men and women, in a matter of years women went from being an ignored market to making up almost half of consumers, a change which was in a large part down to the power of advertising
4 These cigarettes were introduced as low-yield or light. 5 This turned out to be a hugely successful strategy, as the number of Americans who smoked low-tar cigarettes increased from 1.5 million in 1967 to more than 40 million in 2005
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