Thanks to previous research, NIST already had an early version of a test that might work
The impulse channel represents more than half of the sales of the category but has suffered more than the total market, which decreased by only 4.6%
Hollow Fiber Membranes 333360 (Elsevier, 2021)
You already know that strawberry is pink, red is cherry, mint is blue, that's what makes you feel like you're already smoking before you can smoke. (FG4, MX) In addition to indicating a specific flavor, the colorfulness of a pack also seemed to evoke generalized or novel flavor expectations: For the colors, more than the taste, for the colors, the presentation [of the] Crystal Violet was new to me at one point, and it strikes me as a good flavor. (FG3, MX) There are a lot of colors, it looks like a candy. (FG8, PH) Overall, participants indicated that colors increased the appeal of the cigarette pack, especially certain combinations, blended design, and vibrant colors: The way colors were blended and complemented seems very cool and ingenuous
