menthol cigarette market The FDA's Ban and Big Tobacco's Synthetic Workaround Menthol Cigarette Market Share, Industry

doi: Leventhal AM, Strong DR, Kirkpatrick MG, et al

Adam Ferrier, a communications and marketing guru from advertising agency Naked Communications tries to explain this unlikely phenomenon on Unleashed: When we taste something we are not recording what it tastes like, we are creating the taste making it up, depending on the information we have to hand

doi:10.1136/tc.11.suppl_1.i40

Initial bivariate analyses indicated that open pressure drop, diameter, wet weight, and dry weight were associated with this outcome, but logistic modeling suggests that only open pressure drop was significantly associated (p=0.02), after controlling for other factors