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But they have struggled to react to the new wave of menthol-containing cigarettes, because of a key loophole written into the 2014 European Tobacco Products Directive (TPD)

Advanced materials including medical-grade stainless steel, borosilicate glass, and food-grade ceramics ensure pure vapor production without metallic tastes or chemical contamination that could affect flavor or safety

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It focuses on four major topics, 1) manufacturing (cigarette automation, American Tobacco monopoly and break-up), 2) engineering (tobacco blending, flavors, and additives), 3) misconceptions of reduced risk (filters, ventilation, hidden features, low tar), and 4) marketing (line extensions, advertising, products that enable smoking).