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In a telling change of strategy, and amid pressure from outside forces, JUUL has since eliminated their presence on Instagram and Facebook, and has incorporated into the recent Switch campaign more traditional mediums like radio and newspapers that typically reach an older audience
Wakefield M, Coomber K, Durkin S, Scollo M, Bayly M, et al
In a look at the age demographics of smoking, it was highest among those aged 2544 years (25.2%), and lowest among those aged 65 years or older (9.5%)
At the same time, BAT is navigating tighter regulations, delayed approvals for next-generation products and changing consumer behaviour across several markets
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