For example, dedicated ecommerce platforms let you: Build branded storefronts with custom layouts, colors, and fonts Add product variants (different sizes, colors, etc.) with separate pricing Include detailed product specifications, sizing charts, and comparison tables Set up bundle deals, discount codes, and promotional campaigns Facebook Marketplace has none of these capabilities
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1 Figure 11.9.0 A service station in Swan St, Melbourne, 2001 Source: Quit Victoria The tobacco industry also employed techniques such as strengthening on-pack brand imagery, redesigning point-of-sale hardware to emphasise particular brands, forming alliances with retailers, rewarding retailers through loyalty programs, and promoting brands through retail trade magazines
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