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Marketing campaigns have promoted purportedly low-tar, low-nicotine, and low-yield products, catering to perceptions that such cigarettes are safer or less harmful than the alternatives (Giovino et al

Lorillard Tobacco Company The Saturday Evening Post 1954 Old Lorillard Snuff Mill Illustration and photograph of the Lorillard Snuff Mill, which still stands in the New York Botanical Garden Promotional publication of the P

However, Henry Geller, then chief counsel for the Commission, gave his informal opinion, in a subsequent press interview, that a ratio of one anti-smoking message to three cigarette commercials seemed to him to correspond reasonably to the significant amount of time the Commission had in mind

Avoid smoking before meetings or social events