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Reconciliation of revenue by product category to revenue by product category at constant rates of exchange (2025 - 2024) For the year ended 31 December 2025 2024 Group Reported m vs 2024 % Impact of exchange m Reported at cc m Reported at cc vs 2024 % Reported m New Categories: Vapour 1,542 -10.4% 31 1,573 -8.6% 1,721 HP 914 -0.7% 16 930 +1.0% 921 Modern Oral 1,165 +47.4% 5 1,170 +48.0% 790 Total New Categories 3,621 +5.5% 52 3,673 +7.0% 3,432 Traditional Oral 1,043 -4.5% 30 1,073 -1.7% 1,092 Combustibles 20,201 -2.3% 686 20,887 +1.0% 20,685 Other 745 +13.2% 36 781 +18.7% 658 Revenue 25,610 -1.0% 804 26,414 +2.1% 25,867 Note: cc: constant currency measures are calculated based on a re-translation of the current years results of the Group at the prior years exchange rates and, where applicable, its geographical segments or product categories

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