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adults, or 46.6 million people, and about 20 percent of high school students, or 3.4 million teenagers, are smokers
The theory is that if a fight broke out mid-smoke, soldiers could drop their cigarettes and the enemy wouldnt know who was smoking them (only US soldiers received Lucky Strikes)
SKU: JFWMB00002
Through extensive surveys and focus groups, involving over a thousand smokers, Pantone 448 C was consistently described with terms like "dirty," "tar," and "death." Over the period studied, cigarette sales decreased by 7.5%, demonstrating the power of color in demarketing efforts
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