1940s cigarette lighter Lighting the Way Restoring a vintage 1940s micro

Long before modern neuroscience explained how drugs hijack the brains reward systems, tobacco users directly experienced addictions compulsive nature, the difficulty quitting despite wanting to, physical withdrawal symptoms, and psychological cravings

This made New Jersey the first state in the nation to implement such a permanent and all-encompassing flavor prohibition for e-cigarettes

Misinformation from the Surgeon Generals website that implies e-cigarette use causes young people to become smokers is not consistent with the evidence, explained co-author Cliff Douglas of the University of Michigan

The campaign, Every vape is a hit to your health, has been developed in consultation with young people and medical experts, and includes testimonial videos of young people who have experienced the health harms of vaping