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Fortunately for tobacco and convenience retailers, millennials (defined here as consumers born between 1977 and 1992) are proving to be an important customer demographic

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Developed as an alternative to the fur-lined goggles worn by pilots in the early 20th-Century which simply didnt perform technically aviator sunglasses became the perfect solution to protect a pilots eyes against the elements, help to avoid headaches and to combat decreased visibility caused by the blinding glare of the sun at high altitude