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Miller Professor of Communication at the Annenberg School, says that these phrases and words can activate beliefs about the brand that are not specifically discussed in the ads themselves, ultimately misleading consumers. While other studies have been conducted about the marketing of NAS cigarettes, this study is one of the first with a rigorous experimental design, allowing for evidence that shows a causal connection between NAS advertising and consumer beliefs

This may negatively impact vapor flow and flavor

Tobacco companies have manipulated the content of cigarettes to promote addiction.

If you want more control over strength, a refillable pod kit with 10ml nic salts lets you pick your own milligrams and step down when you're ready