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The unique blend was never supposed to hit the market, but once John Middleton executives realized the goldmine they had on their hands, they released it and have been reaping in the profits ever since

An article published in 2000 in the journal Tobacco Control summarized the marketing shift to target women: Smoking had to be repositioned as not only respectable but sociable, fashionable, stylish, and feminine. Featuring attractive, slender women draped in high fashion became a marketing staple

In fact, there are already 18 states with some form of ban or restriction on the substance