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The tobacco company also heavily advertises itself to environmentalists through buzz word such as eco-friendly and sustainable. For instance, ad copy for a Natural American Spirit ad says, "We grow our premium natural tobacco in a responsible, sustainable way through our earth-friendly and organic growing programs

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Cigarette packages will be the 'ugliest colour in the world' starting in November Second Opinion Cigarettes in plain packages it only took 25 years Fong said there's evidence suggesting that plain packaging reduces these misconceptions, while making health warnings more salient by eliminating eye-catching distractions