ten drunk cigarettes 10 Empowering Girls: 10 Drunk Cigarettes

9 out of 10 victims of lung cancer are smokers and more women die of lung cancer than due to breast cancer

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The campaign used an aggressive, asymmetric earned and paid media strategy that reframed the issue as both a public health and racial justice fight, directly calling out the tobacco industrys targeted marketing to communities of color

The percentage increase in inflation-adjusted retail cigarette pack prices was 20.8%, while the percentage decline in the number of cigarette packs sold was 20.9%