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They really started going really hard on 'hey, smoke this, its healthier, fresh breath, minty,' those kind of buzz words that would make people feel like its healthier than a regular cigarette." In addition to the language used in advertisements, these tobacco companies would buy a disproportionate amount of ad space in black publications like Ebony, Jet and Essence in comparison to mainstream magazines like Life, Vanity Fair and Elle

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The introduction of Salem cigarettes in 1956 was a game-changer for the menthol market segment