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With these initiatives, [our] Japanese domestic tobacco business will be able to develop insight into consumers needs and promptly respond to their changes

From the collection of Stanford Research Into the Impact of Tobacco Advertising In 1940, Chesterfield cigarettes targeted students when they featured a female graduate in one of their advertisements

Vogel EA, Ramo DE, Rubinstein ML

Once the nominal purpose of filtration was well understood by the consumer public, the healthfulness of filters was represented in more implicit means, using thinly veiled language (for example, hospital white filters, Alive with Pleasure) and visual pictures of health (that is, lively behaviour and/or pristine environments)