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[13] It's hard to get all the tobacco in, so don't force it or youll risk ripping the paper

This quantity roughly represents the one year output of a little over 27 pack-a-day smokers

A study published in the American Heart Association journal Circulation 5 found no significant differences in heart attacks, heart failure, or strokes among dual-smokersthose using a combination of traditional cigarettes and e-cigarettescompared to those who smoked traditional cigarettes only

From a marketing strategy standpoint, David Aaker has emphasised the pragmatic importance of differentiation : If a brand fails to develop or maintain differentiation, consumers have no basis for choosing it over others