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In the early 20th century cigarette brands began using various materials and became more creative in their packaging designs

Fewer customization features

Learn more about the targeting of children by tobacco companies and efforts to protect them in our exhibition: Kids Candy and Cigarettes Marlboro Country Magazine advertisement by Philip Morris featuring the New York City skyline 1963 The Marlboro Story Philip Morris promotional pamphlet 1970 Marlboro Lights Magazine advertisement by Philip Morris 1988 The Tale of the Marlboro Brand (2:13) Video clip Leo Burnett, advertising executive responsible for the creation of the Marlboro Man, 1972 Come to where the flavor is. Advertisement by Philip Morris for Marlboro cigarettes The New York Times 1986 Explore the First 200 Years with the Links Below Or use the navigation bar to visit other sections of the Exhibition

This is a dangerous precedent that could have dire consequences for public health