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Cigarette companies often advertised smoking as a way to stay happy and healthy, promoting cigarettes, as seen here, for the nerves and for digestion

According to job adverts, sales reps were expected to build enthusiasm about Iqos and the excellent sales opportunity post menthol ban and expertly overcome any objections or concerns the retailer may have

Raven is also known for her small but memorable role in Back to the Future (1985) as the clock tower lady with her phrase "Save the clock tower!" while gathering local donations to preserve the clock as-is, in opposition to Mayor Wilson's initiative to replace the clock altogether

For this reason, the authors emphasise that these findings should not be interpreted as an endorsement of e-cigarette use