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Direct-mail ads may widen gaps in tobacco use in vulnerable populations Many mailed ads also featured themes that appeal to other vulnerable populations including rural white and Black audiences

Additionally, many soft-flame lighters boast long histories, drawing on inspiration from the past

Data availability All data from the Population Assessment of Tobacco and Health (PATH) Study are publicly available at (https:/doi.org/10.3886/Series606) and https:/www.icpsr.umich.edu/web/NAHDAP/studies/36231/versions/V38 (https:/doi.org/10.3886/ICPSR36231.v38)

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