3.1.1 Strategic segmentation and targeting Matching users to interventions begins with precise segmentation and stratification based on (a) clinical data (e.g., diagnosis, disease profile, risk level, comorbidities), (b) demographic data [e.g., age, gender, geographic location, area deprivation index (ADI)], (c) sociocultural data (e.g., language, geography), (d) behavioral and psychological data (e.g., health goals, capabilities, behavioral drivers, specific pain points and barriers, priorities, expectations, motivation, readiness, concerns, mental models, beliefs, status quo behaviors or solutions), (e) eligibility information, and (f) engagement data (e.g., prior actions, website/email engagement, etc.)
The policy also prohibited tobacco retailers in New York City from redeeming tobacco coupons or other tobacco price discounts
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Agaku of Harvard School of Public Health, Boston, and his associates (JAMA 2013;309:1992-4)