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In the scientific literature on consumer warnings, features that increase the noticeability of the warning label (also known as vivid features, such as images) increase the likelihood that people will see and pay attention to the warning message (Refs

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The use of graphic warning labels on cigarette packages, Chinese mainland (left) versus Brazil Photo: Courtesy of ThankTank Research Center for Health Development China's tobacco administration has been obstructing the use of graphic warning labels on cigarette packages, another reason the country has struggled to effectively reduce the number of smokers, according to a 2015 China tobacco control report released on Tuesday