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Because it is highly addictive, nicotine can prime young brains for addiction to other drugs, says a fact sheet on e-cigarettes

An ad for Blu says the e-cig is the smart choice for smokers wanting a change. The headline of the ad reads, Why Quit, Switch to Blu. Another ad from an e-cig retailer has the image of a strong, well-built woman, kicking a man who is smoking a cigarette

Logically speaking If a product is harmful, making it expensive should reduce consumption