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Through our ongoing consumer research programme we continually strive to improve our products to ensure we meet the demands of price conscious consumers whilst maintaining competitive profit margins for retailers. Other new developments to the Carlton portfolio include the launch of Carlton King Size Smooth 19s in a price marked pack and a new design across the range which sees the existing pack change colour from grey to white

Market Demand Smoking habits and cultural preferences also play a crucial role

Marlboro Double Burst cigarette stands out among brands for its exceptional quality and satisfaction

Clearly this marketing was designed to make the cigarettes seem less processed and, by implication, safer than other brands