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39 A cross-sectional tracking survey, where smokers were interviewed and followed up approximately one month later, found that compared to smokers who completed their follow-up survey prior to standardized packaging, those followed-up in the early transition period showed significantly greater increases in rates of stopping themselves from smoking and higher quit attempt rates, those followed-up in the late transition period showed greater increases in intentions to quit, and those followed-up post-standardized packaging showed more premature stubbing out of cigarettes and higher quit attempt rates