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Its a brand that feels dependable, not disposable

Your brains reward system responds through dose-response patterns, meaning effects vary based on the amount consumed

Slim cartons are ideal for ultra-slim flavor cigarettes and they can hold 10 packs

Miller Professor of Communication at the Annenberg School, says that these phrases and words can activate beliefs about the brand that are not specifically discussed in the ads themselves, ultimately misleading consumers. While other studies have been conducted about the marketing of NAS cigarettes, this study is one of the first with a rigorous experimental design, allowing for evidence that shows a causal connection between NAS advertising and consumer beliefs